Ms. White brings a diverse background of public affairs, media relations and political campaigns to her role as vice president.

Ms. White brings a diverse background of public affairs, media relations and political campaigns to her role as vice president.  She managed and implemented all aspects of public affairs, government and community relations, media relations and grassroots lobbying campaigns during her tenure at an international public relations/public affairs firm and at one of the nation’s largest independently owned public relations/public affairs firm.

Ms. White’s projects have spanned Southern California, including all of Orange County, as well as Long Beach – working with community groups, elected officials and a wide variety of agencies.  Additionally, she has provided clients in San Diego and Riverside Counties with direction and strategic planning for their community relations and advocacy needs.

She has a successful and proven track record providing direction, management and strategic counsel on a number of complex projects and local and statewide for a broad range of clients, including home builders, developers, land development, tourism, education, communications and natural resources.

Ms. White has assisted corporations in improving their reputation by developing strategic community relations, media relations and advertising campaigns, which, in one specific case, resulted in her client’s improving their public favorability rating by nearly 30 percent.

Ms. White was instrumental in directing the media relations and community outreach for C.J. Segerstrom and Sons 93-acre Home Ranch project in Costa Mesa, CA.  She secured both editorial and community support for the project and worked to successfully avert a referendum.  Now complete the project encompasses a 300,000 square-foot IKEA, Standard Pacific’s The Ivy and The Laurel sold-out and Emulex’s corporate headquarters complete – and nearly 1 million more square-feet of office planned over the next phases of the project.

She also has extensive experience in the land use arena, having worked to form the first coalition of landowners and developers to defeat the Greenbelt Alliance in Northern California on a controversial land use issue.  In addition, she directed grassroots lobbying efforts to win approval from the California Coastal Commission for a major resort development project in Pebble Beach, California.

Ms. White has been instrumental in the success of a number of key projects in recent years, including the strategic redevelopment of underutilized/vacant sites for Home Depot, finalizing Cox Communications network expansion to provide digital telephone service and aiding the Irvine Ranch Water District in resolving key environmental issues and gaining credibility with environmental leaders and groups.

Ms. White holds a bachelor’s degree in Political Science with an emphasis in voting and elections from the University of California, Irvine.  Her work has been recognized by the Public Relations Society of America, she has been awarded more than ten PROTOS and was nominated for the prestigious Silver Anvil Award.  She is a resident of Costa Mesa, CA.

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